Your Profile & Getting Found
Build a profile clients trust, and understand how they discover you.
Building Your DJ Profile
Your profile is what a client reads before deciding whether to message you. You edit it at Content → Profile, and you can see the result any time with the View button at the top. The sections The editor is split into six blocks, each with its own Edit button. Links — your Profile Link (djfindr.com/dj/yourhandle) and your DJ Link (yourhandle.djfi.site). See Claiming Your DJ Link. Social Profiles — Instagram, TikTok, YouTube, Spotify, SoundCloud, and Facebook. These appear as icons in the Connect with block at the bottom of your page. About — Display Name, Experience, Profile Handle, Bio, and Profile Tags. Location — your Primary Location and the Service Areas you'll travel to. Services — Occasions, Genres, Extras, Average Hourly Rate, and Booking Extensions. Live events are managed separately at Content → Live Events and appear under the Events tab. See Creating a Live Event. Policies — Cancellation Policy, Cancellation Period, Travel Cost, and Requisites. What a client sees Your public page has seven tabs: About, Services, Mixes, Posts, Reviews, Policies, and Events. Above them sit your cover image, profile picture, display name, badges, star rating, and three stats — LOCATION, AVERAGE RATE, and EVENTS completed. The Book and Message buttons follow the client down the page as they scroll. Where to spend your effort The blocks that most often decide whether someone messages you: 1. Bio — the only place you speak in your own voice. Two or three specific paragraphs beat a generic one. 2. Average Hourly Rate — clients filter on it. Leaving it unrealistic to "start a conversation" mostly removes you from results. 3. Mixes — the fastest way for someone to decide you're right for their event. 4. Occasions and Genres — these drive which searches you appear in at all. 5. Policies — a client comparing two similar DJs will often pick the one whose cancellation and travel terms are clear. Empty sections Anything you leave blank shows a placeholder on your public page, like "This DJ has not provided their performing genres." If a section isn't ready, use the display switches to hide it rather than leaving it empty. See Controlling What Shows on Your Profile. Checking your work Use View to open your public profile as a client sees it. It's worth doing this in a private browser window too, so you're seeing the logged-out version.
Display Name, Profile Handle, and Experience
Three fields under Content → Profile → About define who you are on DJfindr. Display Name Your stage name — what appears at the top of your profile, on your search card, in a client's inbox, and on your reviews. Use the name you actually work under. If clients know you as one thing and your profile says another, you lose the connection when someone searches for you by name. This is separate from your legal name, which lives under Settings → Account and is used for identity verification and payment setup. Profile Handle The @name that forms your profile URL: djfindr.com/dj/yourhandle. Change it with Change Profile Handle in the same section. Pick something close to your display name — short, no numbers if you can avoid them, and easy to say out loud. Changing it changes your profile URL immediately, so anything you've shared with the old address stops working. Worth settling early. Experience How many years you've been DJing. It shows as a chip on your profile, and clients can filter by it in search. Count from when you started performing, not when you went full-time. A DJ who has played weekends for eight years has eight years of experience. Being honest here matters — the number is easy to check against your reviews and completed events, and an inflated figure next to a thin profile does more harm than a modest one. Why experience is worth filling in It's a search filter. Clients narrowing a long list of DJs often set a minimum, and a blank or low figure removes you from those results. If you've genuinely got the years, put them in. Two links, one profile Your Profile Link comes from your handle. Your DJ Link is a separate short address you claim — yourhandle.djfi.site — and it's free on every plan. See Claiming Your DJ Link. Changing them later All three are editable any time. Display name and experience are safe to change whenever. Your handle is the one to think about, since it breaks existing links.
Setting Your Hourly Rate and the Negotiable Switch
Your Average Hourly Rate is under Content → Profile → Services. It's one of the most consequential fields on your profile. What it does Three things: 1. Shows as AVERAGE RATE at the top of your profile 2. Filters search results — clients set a maximum hourly rate and you appear or don't 3. Feeds the Estimated Cost a client sees before sending a request It's an average, not a fixed price The rate on your profile is what you typically charge. Your actual price for a booking is set per proposal, and can be higher or lower. See Setting Your Rate, Deposit, and Travel Cost. So this field is a positioning decision more than a pricing one. Setting it too low The obvious risk is being underpaid. The less obvious one is that a rate well below comparable DJs reads as inexperience to a client planning something important. People hiring for a wedding are not looking for the cheapest option. Setting it too high You disappear from searches with a lower maximum. Because the filter is a hard cut rather than a ranking, a rate above someone's slider means they never see you — no chance to be persuaded by your mixes. A reasonable approach Set it at what you actually charge for a typical booking — a standard-length event, in your usual area, without unusual demands. Not your best-ever fee, not your favour rate. Then adjust per proposal. That's what the proposal builder is for. The Negotiable switch Beside the rate. When it's off, your profile shows (Non-negotiable) next to your rate. Turn it on if you'd genuinely flex — for a longer booking, a quiet week, or an event you want. It invites the conversation. Turn it off if your rate is your rate. Fewer enquiries, but the ones you get are from clients who've accepted your price. Plenty of established DJs prefer this. Neither is better. What costs you is marking it non-negotiable and then discounting anyway, or marking it negotiable and refusing to move. Reviewing it Worth revisiting when you're consistently booked out — that's the signal your rate is below market. Also worth checking against your Profile Views in analytics: lots of views and no requests can mean the rate is landing wrong.
Booking Extensions and Your Extension Rate
Booking Extensions is under Content → Profile → Services. It controls whether a client can ask you to stay longer while an event is running, and what you charge if they do. Turning it on Set an hourly rate in the Booking Extensions field and switch it on. With it off, clients see Event extension unavailable on their event and there's no way to request more time through the app. What the rate is Your hourly rate for extra time added during an event. It's a starting point rather than a fixed price — when a request comes in, you set the actual rate before approving it. Clients are told upfront that you may adjust it. Pricing it Higher than your booking rate is normal and expected. An extra hour at the end of a night isn't the same as an hour in the middle: - You'd planned to be packing down - It can push you into venue overtime, or past a curfew - You're driving home later - If you have another booking the next day, it costs you sleep Something in the range of 1.25 to 1.5 times your booking rate is a reasonable default. You can always set it lower on the night for a client you're enjoying working with. Why to turn it on It's straightforward extra income at the moment a client is most willing to pay. A wedding that's going well at midnight is exactly when someone will happily pay for another hour — and if there's no way to do it through the app, that money either doesn't happen or happens as cash, off-platform. Why you might not If you regularly have a second booking, a long drive, or a hard curfew, leaving extensions off avoids an awkward conversation on the night. You can decline individual requests instead, which keeps the option open. How a request works The client requests hours, you set a rate and accept, they pay, and the extension is confirmed. Until they pay, you're not obliged to keep playing — and they're told that. See Event Extensions: Approving Extra Time. Getting paid An extension creates its own payment with your normal platform fee and payout delay. Changing it Edit the rate any time. It applies to future requests, not to an extension already agreed.
Primary Location and Service Areas
Two location settings decide which searches you turn up in. Both are under Content → Profile → Location. Primary Location Where you're based. It shows on your profile card in search results and in the LOCATION stat at the top of your page. Set one — a profile without it reads as incomplete, and the field shows "No location set" until you do. Service Areas Everywhere you'll travel to work. Select Select next to Service Areas to add them. Each area is either: - City — a single city - State — an entire state A state-level area is a wide net. It puts you in results across that whole state, so only add one if you'll genuinely travel that far. Mixing both works well: your home city plus a couple of neighbouring cities, or your city plus your state if you tour it. Your service areas appear on your public profile in the Areas Served block, as chips with a map. How this affects search When a client searches, we match their event location against your service areas. If a city isn't covered by one of your areas — directly or through a state you've added — you won't appear in that search at all. This is the single most common reason a DJ sees fewer requests than expected. Travel cost is separate Service areas say where you'll go. What you charge to get there is Travel Cost, under Policies, and it becomes the Travel & Logistics line on every proposal. You can adjust the amount per proposal, and the proposal builder includes a Travel Calculator that works out distance and drive time from a starting address. Keeping it current If you move, update your Primary Location and review your service areas at the same time — they don't move with you.
Choosing Your Occasions and Genres
Occasions are the kinds of event you play. Genres are what you play at them. Both are filters clients use, and both live under Content → Profile → Services. Occasions Fourteen to choose from: Birthday · Wedding · School & University · Anniversary · Graduation · Corporate · Backyard · Nightclub · Bar · Grand Opening · Charity & Fundraiser · Holiday · Concert · Other Select Select next to Occasions and pick every one you'd genuinely take. There's no limit. Genres Twenty-six to choose from: Hip-hop · Pop · Rap · EDM · House · R&B · Rock · Country · Disco · Bollywood · Latin · Alternative · Funk · Jazz · Techno · Tech House · Electro House · Boogie · Soul · Trap · Dubstep · Jungle · Ambient · Afrobeats · Drill · Afro House How much to select These are inclusion filters. A client filtering for Wedding and Latin only sees DJs who have both. So under-selecting quietly removes you from searches you could win. That said, over-selecting has a cost too. A client who lands on your profile and sees all twenty-six genres learns nothing about what you're actually good at, and "everything" reads as "nothing in particular". A useful test: would you take the booking, at your normal rate, without hesitating? If yes, select it. If you'd take it reluctantly, leave it off and let those clients find someone who'll be better for them. Where they show up On your public profile, both appear under the Services tab as chips. They also feed the genre and occasion landing pages, which is one of the ways clients arrive from search engines. Changing them later Edit them any time. Changes apply to new searches straight away. They don't affect events you've already been booked for.
Listing Your Extras and Requisites
Two lists on your profile, pulling in opposite directions. Extras are what you offer. Requisites are what you need from the client. Both are set under Content → Profile. Extras Under Services. Thirteen to choose from: MC Services · Wireless Microphone · Spotlight Lighting · Dance Lighting · Early Arrival · Photobooth · Sound System · Karaoke · Fog Machine · Visual Projection · Customized Playlist Creation · Themed Event Decor · Interactive Games/Activities Select only what you can genuinely supply. Clients filter on extras, and being surfaced for a photobooth you don't own wastes everyone's time. Prices are set per proposal, not here. Listing an extra says you offer it, not what it costs. Extras worth offering MC Services and Wireless Microphone are the two most commonly needed at weddings and corporate events, and the two most often forgotten by clients until late. Offering them makes you a complete solution rather than one supplier of several. Early Arrival is worth listing even if you rarely charge for it — it gives clients a way to ask for setup before guests arrive without paying performance rates for the time. Requisites Under Policies. Thirteen again: Meal/Snacks · Electricity · Water/Softdrinks · Parking · Lighting · Microphone/PA System · Technical Support · Event Schedule · Storage Room · WiFi/Internet · Stage/Platform · Security Assistance · Marketing Collateral These show in the Policies tab of your profile, and they become defaults on your proposals. Choosing requisites Be realistic rather than exhaustive. A list of thirteen trains clients to skim, which defeats the point. The ones that actually prevent problems: Electricity — obvious indoors, not obvious in a marquee. Parking — where you'll otherwise be carrying heavy kit a long way. Event Schedule — getting the running order in advance is the difference between a smooth night and improvising around speeches you didn't know about. Meal/Snacks — legitimate on a long booking, and easier agreed upfront than asked for on the night. They're defaults, not fixed You adjust requisites per proposal in the Terms step. A four-hour bar set doesn't need what an eight-hour wedding does. See Setting Requisites and Equipment. Making them stick Requisites listed on a proposal are agreed to. For anything you want formally signed, use a document — the Equipment & Tech Policy and Parking & Venue Access templates cover this ground. See The 8 Document Templates, and What Each Covers.
Your Policies: Cancellation, Cancellation Period, and Travel Cost
Under Content → Profile → Policies are three fields that appear on your public profile and become defaults on every proposal. Cancellation Policy Free text explaining how you handle cancellations. It shows in the Policies tab of your profile. Write it plainly. Clients read this while deciding between you and someone else, and dense terms read as a warning. Events can be cancelled up to 30 days before the date for a full refund. Within 30 days, the deposit is retained. If you need to move the date, get in touch — I'll always try to accommodate a change rather than a cancellation. That last sentence does more for your booking rate than anything else on the page. It signals you're reasonable. Cancellation Period The number of days before an event a client can still cancel for a full refund. Your profile renders it as Events can be canceled N day(s) in advance. This seeds the Cancelable Until date on each proposal, where you can adjust it per booking. Choosing a number Ask: by what point would it be too late for me to refill this date? - 14 days is relaxed and works if you get short-notice bookings - 30 days is a common middle ground - 60 days or more suits DJs whose work is mostly weddings booked far ahead Too short and a late cancellation costs you a date you can't refill. Too long and you lose bookings to a DJ whose terms feel more reasonable. Travel Cost Your default charge for getting to a venue. It becomes the Travel & Logistics line on proposals, adjustable per booking. Set it for a typical journey in your area. For anything further, the proposal builder's travel calculator works out the real distance. See Using the Travel Calculator. Build in more than fuel — your time, tolls, parking, and whether you can get home afterwards. Why these matter more than they look A client comparing two similar DJs will often pick the one whose policies are clear. Empty policy fields show placeholders on your profile like This DJ has not provided their cancellation policy — which reads as either disorganised or as something to be negotiated later. Backing them up For anything you want signed rather than stated, attach the Cancellation & Refund Policy document to your proposals. See The 8 Document Templates, and What Each Covers.
Profile Tags: Which You Pick and Which You Earn
Profile tags are short descriptors that appear as chips on your profile. Set them under Content → Profile → About. The limit Three. Pick the three that best describe how you work. The ones you choose Nine are freely selectable: Mixes · Smooth Transitions · Party Starter · Chill Vibes · Smooth Communicator · Creative Genius · High-Quality Gear · Social Butterfly · Flexible Negotiator The ones you earn Four can't be selected — they're unlocked based on your activity on the platform: Early Adopter · Well-loved · Always Active · Top-Rated Talent These carry more weight with clients precisely because you can't just pick them. Choosing your three Think about what a client is worried about, not what sounds best. Smooth Communicator is undervalued. A huge share of poor reviews are about communication rather than the set, and clients planning a big event know it. If you reply quickly and keep people informed, say so. Flexible Negotiator pairs well with a Negotiable rate. It tells budget-conscious clients there's a conversation to be had. High-Quality Gear matters at larger events and outdoor venues where sound coverage is a real question. Party Starter and Chill Vibes are close to opposites — pick the one that matches the work you want. Choosing both says nothing. Smooth Transitions speaks to technical skill, and pairs naturally with mixes on your profile that demonstrate it. Match them to your target work If you're chasing corporate bookings, Smooth Communicator and High-Quality Gear land better than Party Starter. If you want club nights, the reverse. Hiding them There's a display switch beside Profile Tags. Turn it off to hide the section — worth doing if you haven't picked any yet. Where they show As chips near the top of your profile, and they're a search filter — clients can narrow results by Profile Tags. So having none means you're absent from those searches. Changing them Any time. The earned ones stay whether or not you display them.
Linking Your Social Profiles
Six social fields sit under Content → Profile → Social Profiles: Instagram, TikTok, YouTube, Spotify, SoundCloud, and Facebook. Adding them Enter your handle in each field. They appear as icons in the Connect with block at the bottom of your public profile. Which are worth adding Instagram — the one most clients check. If you post from events, this is where they see you working real rooms. SoundCloud — where a client goes for more than the mixes on your profile. Also the account you'd connect for mix importing. See Importing Mixes From SoundCloud. YouTube — useful if you have full sets or video from events. Also where your intro reel lives. TikTok — worth it if you're actively posting. An empty account isn't. Spotify — for playlists you've built, which is a nice signal for a client thinking about their event's music. Facebook — still where a lot of wedding and community event clients look. Only link accounts you'd want checked This sounds obvious and gets missed. A client clicking through to a personal Instagram, or a professional account whose last post is from three years ago, learns something you didn't intend. If an account isn't current, leave the field blank. A shorter list of active accounts is stronger than a complete list of dormant ones. What they're for Social links do a specific job: they let a client who is nearly convinced go and confirm it. Someone who has read your bio, played a mix, and is now checking your Instagram is close to messaging you. They aren't a substitute for filling in your profile. A client shouldn't need to leave DJfindr to work out what you do. Keeping bookings on DJfindr Social handles are fine on your profile — that's what these fields are for. What isn't fine is using them to move a booking off-platform. Discussing terms and taking payment outside DJfindr goes against the platform rules and can lead to strikes on your account. See Keeping Communication and Payments on DJfindr. Updating them Edit any time. Worth a check when you change a handle — a broken social link is worse than none.
Profile Picture, Cover Image, and Intro Reel
Three things sit at the top of your public page before a client reads a word: your cover image, your profile picture, and your intro reel. Profile picture and cover image Both are uploaded from Content → Profile → About. Each has a delete icon if you want to remove one and start again. Your profile picture is the one that travels. It appears on your search result card, next to your reviews, in a client's inbox, and on your share card. A clear photo of your face or your recognisable logo works better than a wide shot from the back of a venue. Your cover image is the wide banner behind it, and only appears on your profile page. A shot of you working a real crowd does more here than a graphic. Intro reel A short video that plays inside the About tab of your profile. 1. Go to Content → Profile → About and find Intro Reel. 2. Paste a YouTube URL into Video URL. 3. Turn on Display on profile. A preview appears under the field so you can confirm the right video loaded before saving. What works Thirty to ninety seconds is plenty. Clients are checking energy and how you carry a room, not watching a full set. Open on a busy floor rather than a slow build — the first three seconds decide whether they keep watching. If it doesn't load The URL has to be a YouTube link. Check the video isn't set to private, and paste the full URL rather than a shortened one from a share button. Hiding the reel Turn off Display on profile to hide the block without deleting the URL. Worth doing while you're between videos — an empty reel section looks worse than none at all.
Claiming Your DJ Link
Your DJ Link is a short personal address — yourname.djfi.site — that points at your DJfindr profile. It's free on every plan, including Lite. Two links, one profile | | Looks like | Where it comes from | |---|---|---| | Profile Link | djfindr.com/dj/yourhandle | Created automatically from your profile handle | | DJ Link | yourhandle.djfi.site | Claimed by you, once | Both open the same page. The DJ Link is just shorter and easier to say out loud, which makes it the better one for a bio link, a business card, or the end of a set. Claiming it 1. Go to Content → Profile. 2. Select Claim DJ Link at the top, or Edit on the Links section. 3. Type the handle you want under Select your handle — the .djfi.site suffix is added for you. 4. Select Claim. Choosing a handle Match your stage name as closely as you can. Short beats clever, since people will type it from memory or hear it out loud. Avoid numbers and hyphens where you can — they're the part people get wrong. Handles are first come, first served. If yours is taken, try dropping "dj" from the front or adding your city. Changing or removing it Open the same dialog to Update it, or Delete to release it. Changing it breaks the old address immediately, so update anywhere you've shared it — bios, cards, printed material. Your profile handle Separately, the @handle in your Profile Link is changed under Content → Profile → About using Change Profile Handle. Changing that one also changes your djfindr.com/dj/ address.
Your QR Code and Share Card
DJfindr generates a share card for your profile — a branded image with your details and a QR code that opens your profile when scanned. Getting it 1. Go to Content → Profile. 2. Select Share. 3. Use Download to save the image, or Share to send it directly. What's on it Your profile picture, display name, verification icon, the PLATINUM ribbon if you have it, your handle, your location, your profile chips, a Book on DJfindr line, and the QR code. It's designed to work as a standalone image — someone who sees it knows who you are and how to book you without any explanation. Where to use it At gigs. On the booth, on a table card, or on a screen between sets. This is the single best use — people who've just watched you work a room are the warmest audience you'll ever have for a booking. On social. As a story, a pinned post, or in your bio. Printed. Business cards, flyers, a poster at a venue you play regularly. In your email signature. Why the QR code works Someone at a wedding who liked your set doesn't want to remember your name, search for it, and find the right profile three days later. Scanning a code takes two seconds and lands them on your booking page. Your DJ Link does the same job in text For anywhere a QR code doesn't work — a spoken shout-out, a message, a bio link — use yourname.djfi.site. Free on every plan and easy to say out loud. See Claiming Your DJ Link. Keep it current The card is generated from your profile, so it reflects your current details. If you change your display name or handle, download a fresh one and replace anything printed. Before you share it widely Check your profile is worth landing on — mixes added, bio written, rate set. Driving traffic to a half-finished profile converts badly. See Your First Week: Getting Bookable.
Controlling What Shows on Your Profile
Five parts of your profile have a display switch. Turning one off hides that section from clients without deleting anything behind it. The switches | Section | Where the switch is | |---|---| | Intro Reel | Content → Profile → About, under Intro Reel | | Mixes | Content → Mixes, marked Display on profile | | Posts | Content → Posts, marked Display on profile | | Profile Tags | Content → Profile → About, beside Profile Tags | | Live Events | Content → Live Events, marked Display on profile | When to hide something It's empty. An empty Mixes section is worse than no Mixes section. Hide it until you have at least two or three worth playing. It's out of date. If your last post is from two summers ago, hiding Posts reads better than showing a stale feed. Clients treat an active posts feed as a sign you're currently working. You're mid-refresh. Swapping your intro reel or rebuilding your mix list? Hide the section while you work, then switch it back on. What you can't hide Your bio, location, services, policies, rate, and reviews always show. Empty ones display a placeholder instead — "This DJ has not provided their performing genres.", "No requisites", and similar. That placeholder is visible to clients, so filling the field is better than leaving it. Reviews can't be hidden or removed. See Reading Your Reviews and Rating Breakdown. Checking the result Use View at the top of Content → Profile to open your public page. Open it in a private browser window as well — that's the version a client who isn't logged in will see.
Verified and Platinum Badges
Two badges can appear on your profile. They mean different things and you get them in different ways. The verified badge A check icon next to your display name. It means you've completed identity verification — we've confirmed you are who your profile says you are. How to get it: go to Settings → Account, find Identity Verification, and select Start Verification. You'll need a government ID and a device with a camera. It's available on Pro and Platinum. The badge follows you around the platform: your search result card, your profile, and the reviews clients read. See Getting Identity Verified. The PLATINUM badge A PLATINUM ribbon on your profile and search card. It shows while you're on the Platinum plan, including during the 14-day trial. How to get it: upgrade to Platinum from Settings → Plan & Billing. The badge appears as soon as the plan is active and comes off if you move down a tier. Why they matter for bookings Clients can filter search results by Verified DJs and by Platinum DJs. Both filters are on by default in the sidebar, so a client narrowing a long list of DJs will often use them early. Without a badge you're not ranked lower — you're excluded from that result set entirely. The two filters are independent, so a Platinum DJ who hasn't verified still won't appear under Verified DJs. Profile tags are a third thing Tags like Top-Rated Talent or Well-loved aren't badges. Some you choose, some are earned. See Profile Tags: Which You Pick and Which You Earn. What neither badge promises A badge says something about your account, not about a specific booking. Your rate, policies, reviews, and mixes are still what a client is really judging.
How Clients Find You: Search, Guided Search, and AI Search
Clients reach your profile several ways. Knowing which fields drive each one tells you where to spend your effort. The routes Search. Clients set a location and apply filters — occasion, genres, hourly rate, rating, experience, extras, profile tags, and switches for verified and Platinum DJs. Guided Search. A five-step wizard: where the event is, the occasion, genres, extras, and budget. It produces the same filtered search. AI Search. Clients describe what they want in a sentence — "an energetic DJ in New Jersey who plays Pop and Country and uses a fog machine" — and we match it against profiles. Browsing pages. Occasion, genre, and extras landing pages that list DJs. Your live events. Gigs you publish appear in Discover and on your profile, so someone browsing what's on locally can find you through a night you're playing rather than through a search. Search engines and AI assistants. Your profile is indexed, so people find you outside DJfindr entirely. Direct. Your DJ Link, your QR code, your widget, or a client returning. The critical thing about filters They exclude rather than rank. A client filtering for Wedding and Latin sees only DJs with both. If your profile is missing one, you don't appear lower — you don't appear. So the fields below aren't about optimisation. They're about eligibility. What decides whether you appear Service areas. The biggest one. If a client's venue isn't inside a city or state you've added, you're not in that search at all. See Primary Location and Service Areas. Occasions and genres. Same logic. See Choosing Your Occasions and Genres. Hourly rate. Clients set a maximum. Above it, you're excluded. Extras. A client filtering for a photobooth only sees DJs offering one. Experience and rating. Both filterable. Verified and Platinum. Both are exclusion switches. What decides whether they message you Once you appear, a different set of things matters — and analytics will tell you which stage is failing. Lots of profile views and no requests means people are finding you and not being convinced. That's your mixes, bio, rate, and policies. Few views means you're not appearing. That's the filter fields above. See Profile Analytics. Being found outside DJfindr Your profile is indexed by search engines and readable by AI assistants. A complete profile with a real bio, filled-in genres and occasions, and actual mixes gives them something to work with. A sparse one doesn't. Availability Search doesn't filter by date. Clients find out you're busy when they send a request. So keeping your calendar accurate stops you fielding requests you can't take. See How Your Availability Affects Incoming Requests.